Immediately After Implementation

Stay positive and keep up the momentum! Continue meeting with your smoke-free coalition, and brainstorm new ways to support the new law and move forward.
Continue your letter to the editor campaign.
Send a final thank you letter to the legislature or city council for passing the law. This is a time when they may be asked to weaken the law. Encourage them to keep the law intact and strong.
Be prepared for the opposition to try to challenge or repeal the law. If this happens, contact the Campaign for Tobacco-Free Kids and Americans for Nonsmokers' Rights for additional support.
Be prepared to hear anecdotes in the media about restaurants and bars losing business—a typical tobacco industry tactic. Learn what to expect. Based on the large body of economic impact research available from around the world , you can confidently make the case that new smoke-free laws will have no negative economic impact.
Prepare for an increase in cessation quitline call volume. Publicize the increase as a positive development and share with the media through a press release or statement. Learn more with these cessation resources.

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