One Month Before Implementation

Generate positive media coverage about the new law (letters to the editor, radio call-in shows, etc). (Learn more about working with the media)
- This is a great way to build excitement about the new law and prevent or calm any unfounded fears about how the law will impact business. Include the hotline number and Web address for additional information. Submit letters to the editor as implementation day approaches.
Make sure that restaurants, bars and other businesses follow through and post “No Smoking” signs before the effective date. (Download signage you can customize and use)
Recruit supportive business owners and employees who are willing to act as spokespeople with the media.
Create a “Countdown to Smoke-free Air” buzz in your community.
- Place a large sign in a public area with the number of days left to implementation, or place paid ads in the local paper noting the countdown.
Generate positive media coverage about the resources available to those who are ready to quit as the new law approaches.
- This is a great way to showcase personal stories about individuals who have begun the cessation process because of the new law. View these cessation resources.
Plan an Implementation Day celebration.
- The media will be out in full force on implementation day, so be sure to invite them to your celebration. Make sure that you and other smoke-free supporters will be out supporting businesses and that the local media know where to find you.

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